Retail Start-Up Book

The Retail Start-Up Book Provides Clear Guidance And Advice On How To Develop A Winning Retail Strategy That Seamlessly Merges Online And Offline Tactics. Introducing The Science Of Shopping And How To Understand Customer Behaviours And Needs, It Explores The Essential Steps Of Developing A Business Plan, Marketing And Promoting A Business And Advising On Buying And Visual Merchandising. Building On Years Of Retail Experience Nationally And Internationally, In Large Groups And With Independent Retailers, The Retail Start-Up Book Meticulously Provide Invaluable Practical Insights To Help New Retailers Hit The Floor Running, Or More Established Organizations Grow Their Business And Nurture Their Profits.