Color-Safe Protective Shampoo Maintains Hair Health + Strength. A Color-Safe, Ph-Optimized Shampoo With The Patented K18Peptide™ To Effectively Cleanse While Maintaining Hair Health And Protecting Hair From Damage. Ph-Optimized Formula Helps Reduce Excess Swelling Of The Hair Cuticle During Washing To Help Prevent Frizz, Preserve Color, And Enhance Shine. Scalp Microbiome-Friendly And Gentle Enough To Use Every Time You Cleanse. Safe But Powerful Cleansing: Plant-Derived Surfactants Deliver Safe But Effective High-Power Cleansing To Break Down And Remove Dirt + Oil Designed For Damaged Hair: Ph-Optimized Formula Helps Prevent Excess Swelling Of The Hair Cuticle During Washing - Which Helps Maintain Color, Improve Hair Health And Shine, And Reduce Frizz Gentle Enough To Use Every Time You Cleanse: Gentle On Hair And Scalp - Ph-Optimized Formula Mimics Hair’S Natural Ph, To Reduce Cuticle Swelling And Maintain Hair Health, And Preserve The Scalp Microbiome