PREMIUM DUAL WHITENING ACTION ORAL CARE: Micellar Whitening is the latest enamel safe whitening technology for brilliant results without harsh chemicals or strong abrasion. Micelles are active cleansing molecules which act as a magnet to remove stains and cleanse teeth. This, combined with micro-polishing particles safely and gently remove stains and discolouration from teeth enamel. PREMIUM 24 HOUR PROTECTION TO PREVENT FUTURE SENSITIVITY: Premium fluoride strengthens teeth by increasing the remineralisation rate of enamel, allowing the rewned crystals becoming harder and more resistant to acids which we are commonly exposed to through eating and drinking. In doing so, this reverses the early signs of tooth decay and prevents the growth of harmful oral bacteria, leaving you with fresh breath and a healthier mouth. Smile with confidence with the White Glo Family. PERFECT FOR SENSITIVE TEETH: Low abrasion formula makes Micellar Whitening Toothpaste suitable for everyday use. It is also safe to use with an electric toothbrush.