Whitening Toothpaste For Healthy Gums And Bright Smile. Key Features & Benefits: ‣ Whitens Teeth While Protecting Gums From Sensitivity. ‣ Fluoride Formula Strengthens Enamel Against Decay. ‣ Reduces Plaque Buildup For Cleaner Teeth. ‣ Gentle On Gums With A Refreshing Taste For Daily Use.