The E-Myth Revisited by Michael E. Gerber - HarperCollins

The EMyth Revisited by Michael E Gerber delves into the myth that most small businesses are started by entrepreneurs, when in fact they are often run by technicians with a technical skill but lacking in business expertise Through the story of a struggling bakery owner, the book emphasizes the importance of working on your business, not just in it, by developing systems and processes for sustainable growth and success ‣ Genre: Business, Entrepreneurship ‣ Publication Date: March 3, 1995 ‣ Page Count: 288 ‣ Book Format: Paperback ‣ Awards: 1 New York Times bestseller