[STAY ALL DAY - BOLD AND LONG LASTING COLORS] stay a bold lip with our ink the velvet tint! Our tints use a breakthrough formula with high intensity color pigments that naturally stain your lips. The color goes on smooth and will last throughout the day. [velvety smooth formula ] We use an adhesive formula with a double layer elastomer that fills in the fine curves of your lips so you can get that emollient and silky finish. [WEIGHTLESS AND FRESH FINISH] A lightweight layer of color on your lips helps you get through the day without having your lips feel sticky or clumpy. Comfort is key!