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943569 Emotion by Design: Creative Leadership Lessons from a Life at Nike (Paperback) By Hoffman, Greg

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Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design.