Ash Blonde Hair Color for Cool, Subtle Tones. KEY FEATURES & BENEFITS: ‣ Ammonia-free formula suitable for sensitive scalps. ‣ Contains natural extracts for nourishing hair care. ‣ Offers cool ash-blonde tones with natural-looking results. ‣ Covers gray hair completely and evenly. ‣ Enhances hair's natural softness and manageability.