People Spend A Fortune On Their Bodies, Their Faces, Their Hair, Their Clothes. Cosmetics, Plastic Surgery, Diets, Gym Membership - Everyone's Trying To Be More Attractive. But There's An Easier Way To Become A Beautiful Person. It Doesn'T Have To Be Physical. No Matter How You Look, If You Have A Mind That's Fascinating, Creative, Exciting - If You'Re A Good Thinker - You Can Be Beautiful. And Being Attractive Doesn'T Necessarily Come From Being Intelligent Or Highly-Educated. It Isn'T About Having A Great Personality. It's About Using Your Imagination And Expanding Your Creativity. And It's When Talking With People That We Make The Greatest Impact. A Person May Be Physically Beautiful, But When Speaking To Others A Dull Or Ugly Or Uncreative Mind Will Definitely Turn Them Off. In Clear, Practical Language, De Bono Shows How By Applying Lateral And Parallel Thin...Show More