Blue Ocean Strategy

A New Preface By The Authors: Help! My Ocean Is Turning Redupdates On All Cases And Examples In The Book, Bringing Their Stories Up To The Present Timetwo New Chapters And An Expanded Third One--Alignment, Renewal, And Red Ocean Traps --That Address The Most Pressing Questions Readers Have Asked Over The Past 10 Yearsa Landmark Work That Upends Traditional Thinking About Strategy, This Bestselling Book Charts A Bold New Path To Winning The Future. Consider This Your Guide To Creating Uncontested Market Space--And Making The Competition Irrelevant.To Learn More About The Power Of Blue Ocean Strategy, Visit Blueoceanstrategy.Com. There You'Ll Find All The Resources You Need--From Ideas In Practice And Cases From Government And Private Industry, To Teaching Materials, Mobile Apps, Real-Time Updates, And Tips And Tools To Help You Make Your Blue Ocean Journey A Success.