Can anyone become known? "Be Known" is the first book of its kind in this field. Mark Schaefer puts it in your hands as a guide to provide you, step by step, with details of the plan followed by the most successful people in the various sectors of banking, education, real estate, construction, fashion, or others, and to show you how they do it. Their personal brand in a measurable way and with case studies presented by the author and dozens of experiences drawn from the stories of his heroes, the book “Be Known” is among the best-selling books in the field of building a personal brand that illuminates your path towards achieving personal practical success in the digital age.