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Clinically Proven Suitable For Newborn Skin From Day 1 Gentle Formula Blended With Real Cotton Clinically Proven Mildness Formula Is Specially Designed For Newborn Baby’S Delicate Skin Lightweight Formula Absorbs Quickly And Protects Newborn Skin From The 1St Moments Of Life Contains Coconut Oil That Helps Moisturize And Soften Skin