"Bath time is an important part of your baby’s daily routine and it’s recommended that you incorporate this essential skincare step after your baby naturally sheds their nutrient-rich vernix or 24 hours after birth1. It’s best to start with sponge baths until the umbilical cord falls off, but then you can begin using a fragrance-free baby shampoo and baby body wash with ingredients like ceramides. Pediatric dermatologists agree that a baby body wash and shampoo for baby that is soap-free, pH balanced and enhanced with ceramides is beneficial for cleansing baby’s skin without disrupting the skin barrier2. CeraVe Baby Wash & Shampoo was developed with pediatric dermatologists to gently cleanse your baby’s skin and hair with a tear-free, gentle lather that helps make bath time easy and fun. Our gentle baby body wash and baby shampoo is designed to not disrupt baby’s thinner, delicate, skin barrier by combining a fragrance-free, soap-free, tear-free formula with three essential ceramides that leaves skin feeling soft and soothed. Enhanced with hyaluronic acid, vitamin E and three essential ceramides, CeraVe Baby Wash & Shampoo gently cleanses for clean, nourished-looking skin. Mild body wash and shampoo for baby creates a mild foam as you lather it into skin and rinses clean with no residue to leaving skin feeling hydrated and fresh without stripping essential moisture."