"Purple Correcting Toothpaste Penetrates Into The Gaps In Enamel, Leaves No Residue, And Helps Clean Your Teeth Effectively. It Works To Lighten Teeth By Using Color Correction Technology. By Balancing The Different Colors In Your Teeth, It Hides Stains And Improves Brightness. This Purple Toothpaste, Combined With Two Water-Soluble Pigments, Can Remove Any Shade Of Yellow And Deliver A Bright Smile. With Regular Use, This Toothpaste Can Help You Maintain A Long-Lasting, Bright White Smile. You'Ll Be Able To Enjoy The Confidence That Comes With A Beautiful Smile Every Day. How To Use Just Apply Purple Whitening Toothpaste And Brush For 2 Minutes, And You'Ll See How Quickly Your Teeth Will Appear Brighter."