Low pH formula gel cleanser doesn’t strip your skin of its natural oils and contains purifying botanical ingredients and mild acids to gently cleanse your skin to its most supple and clear texture. It's also formulated to remove makeup and other oil-based residue with a skin-happy pH of 5! For AM timeو Dispense the cleanser and massage onto a wet skin to dissolve and wash away sebum, dirt, dead skins, leaving skin extremely soft and comfortable. For other time : Wash with your normal cleanser first, and do a second wash with Good Morning Mildly Acidic Cleanser onto your sensitive skin. Gently massage onto a skin and rinse thoroughly with a tepid water.