In his book, Seth Godin presents the essence of his marketing wisdom in one timeless, easy-to-grasp, and easily applicable package. He teaches you how to do work that you're proud of, whether you're the founder of a new tech startup, a small business owner, or part of a large corporation. It will help you reshape how you present your product or service to the world, regardless of its nature. Seth uses a blend of his own wisdom, observation, and memorable examples to teach you how to communicate richly with people who want what you have to offer.