"The perfect shampoo for all hair types. Whether you have coils, curls, waves, or straight tresses, this shampoo is designed to cater to your specific needs, leaving your hair soft, lustrous, and well-nourished. Our special formula is enriched with proteins that help strengthen and repair your hair from within. It works to replenish lost moisture, restore elasticity, and improve overall hair health. Whether you're looking to maintain your straight strands or enhance your curls, this shampoo is a must-have in your hair care routine. For those with straight hair, this shampoo gently cleanses while maintaining the natural oils, leaving your strands soft, silky, and manageable. It helps to prevent frizz and adds a beautiful shine to your hair, giving you a polished and sophisticated look. For those with curly or textured hair, this shampoo provides essential hydration, reducing dryness and enhancing curl definition. It helps to detangle and condition your curls, leaving them soft, bouncy, and full of life. Say goodbye to dull and lifeless curls and hello to vibrant and defined locks. To use, apply a generous amount of the Soft & Shine Protein Nourishing Shampoo to wet hair. Massage gently into the scalp and work through the lengths of your hair. Rinse thoroughly and follow with your favorite conditioner for optimal results. For best results, use regularly."