&honey's concept lies on providing an ultimate moisture replenishment by focusing on hair's moisture level and hydration balance. With traditional shampoos having a 10-12% moisture level, &honey boasts a 14% moisture level creating a whole new level of hydration, and more importantly sustaining this moisture. As a result, over 90% of ingredients are deep hydrating and replenishing ingredients such as honey, Argan oil, hyaluronic acid and more. Argan oil which is of the key ingredients of &honey are 100% organic certified Moroccan oil. Argan oil, honey, royal jelly, propolis, golden silk, hyaluronic acid, hydrolyzed silk and more for moisture replenishment Made with 3 types of honey; Manuka from New Zealand, Acacia from Hungary and raw honey from Japan Free from sulfate, mineral oil, synthetic dyes, propylene glycol, paraben, silicon, additives & animal testing 100% organic Moroccan oil Shea butter surfactant for gentle cleansing while hydrating Fragrance of Bulgarian Peony Honey