The Philips Avent Nipple Shield is indicated for use when the mother has sore, sensitive, cracked nipples or suffers from nipple pain. It is also indicated to help the baby develop better latch-on behavior in case of oral anomalies or when the mother has flat/inverted nipples. Moreover, it can be used to alleviate milk supply difficulties when the baby is not transferring the milk well, has an uncommon sucking technique (i.e. weak sucking, small/preterm babies) or to help the baby in coping with milk flow