Elaimei Slim Cream Has A Soft, Silky Texture To It. It Feels Creamy To The Touch And Is White In Color. Application. So The Actual Act Of Applying This Cream Is Easy Because It Goes On Like Any Old Body Cream Or Lotion, At First… But Elaimei Adds In Some More In Depth Directions.Drying Time: Dries Fast In Just 1-2 Minutes