[Stay All Day - Bold And Long Lasting Colors] Stay A Bold Lip With Our Ink The Velvet Tint! Our Tints Use A Breakthrough Formula With High Intensity Color Pigments That Naturally Stain Your Lips. The Color Goes On Smooth And Will Last Throughout The Day. [Velvety Smooth Formula ] We Use An Adhesive Formula With A Double Layer Elastomer That Fills In The Fine Curves Of Your Lips So You Can Get That Emollient And Silky Finish. [Weightless And Fresh Finish] A Lightweight Layer Of Color On Your Lips Helps You Get Through The Day Without Having Your Lips Feel Sticky Or Clumpy. Comfort Is Key!