"Color Wow Root Cover Up Blonde 2.1g is a professional powder compound that covers up dreaded roots and regrowth quickly and easily with no mess for perfect results in under a minute. This root cover up is perfect for platinum blonde hair as it not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair. Its unique formula adheres to hair without being sticky or oily and without dulling or looking dry. The water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place. Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors."