"Fast, easy, precise no-mess mineral powder adheres to hair instantly. Water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional. Covers grey seamlessly, even covers dark roots and extends highlights without peroxide Precise application, no mess like sprays Never stiff, sticky or waxy like mascaras and crayons Looks co. . ."