Say Hello To Effortless Eyeshadow That Stays Put For Up To 12 Hours. My Matte Liquid Eyeshadow Is A Cream-To-Powder Texture That Delivers Blurred, Soft-Matte Color Without Transferring, Creasing, Or Fading Throughout The Day. This Easy To Build And Blend Formula Dries To A Comfortable, Streak-Free Result.