"The highly pigmented, longwearing formula delivers bold color for up to 12 hours. Le Rouge Deep Velvet embodies the chic and sensorial attributes of the Givenchy Maison. Covered in a sumptuous red velvet case echoing its powdery matte finish, it is the ultimate couture signature to your look. Comforting, soft and lightweight, the generous powdery texture glides effortlessly on the lip, delivering an ultra matte color from the very first stroke, with a super thin film. With a comfortable and long-wearing formula (12 hours*), it "