"ROUGE ALLURE VELVET reveals the secret to luminous matte lipstick: Colour payoff: ultra-fine, highly concentrated pigments for an even, long-lasting makeup look. A range of 20 intense shades. Matte luminosity: soft-focus microspheres combined with ultra-fine pearly particles ensure a finish that is matte yet luminous. Hydration and comfort: a blend of shea butter and a jojoba oil derivative helps moisturise lips and leaves them instantly softer. A lightweight, flexible and comfortable formula."