"Color Wow was created to solve beauty problems with high performing formulas that enhance hair colour services — giving salon professionals a smarter, faster and safer way to style coloured hair. Unlike typical conditioners that can dull and distort colour, this revolutionary formula features unique translucent ingredients that smooth and detangle but won't dull, darken or oxidize on the hair and turn it brassy. Hydrating, smoothing formula, with a unique Sealicon complex, creates a color-protecting high gloss finish and leaves hair silky and supple."