Unbreakable Blondes Purple Shampoo Cleanses, Tones, And Repairs Hair While Keeping It Hydrated From Roots To Ends. After One Use, The Sulfate-Free Formula Creates A Rich Lather To Neutralize Brassiness And Boost Brightness In All Blonde, Lightened, And Grey Hair. Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730) How To Use: Apply To Wet Hair, Lather Thoroughly, And Leave To Dry. 2-3 Times Per Week, Or As Needed, To Remove Unwanted Brassiness. All Blonde, Lightened, And Grey Hair Types.