It is good to put on body lotion after a shower as the pores may be open. The lotion penetrates into the skin and helps to nourish the body. && obviously from the smell(which is slightly like dutch lady milk, strawberry flavored)it leaves you feeling sweet-smelling and fresh. It is a leave-on body lotion so you do not need to wash it off. This product is also recommended for people with dry skin so that the milk component helps to moisturize the skin.