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"JOHNSON'S Baby Naturally Sensitive Shampoo is designed to provide a gentle and soothing cleanse for your baby's delicate scalp and hair. Infused with organic aloe vera, this shampoo helps to hydrate and nourish your baby’s hair while leaving it soft, smooth, and manageable. The formula is carefully crafted to be mild, hypoallergenic, and free from parabens, sulfates, and dyes, making it ideal for babies with sensitive skin. Organic Aloe Vera: Enriched with natural organic aloe vera, known for its soothing and moisturizing properties, this shampoo helps to gently hydrate and nourish your baby’s scalp and hair. Gentle & Tear-Free Formula: The gentle formula is designed to cleanse without causing irritation, making bath time comfortable for both baby and parent. The tear-free feature ensures that your baby’s eyes stay safe and free from stinging. Hypoallergenic & Dermatologist-Tested: Clinically tested to be mild and non-irritating, ensuring it’s safe for your baby's sensitive skin and scalp. No Parabens, Sulfates, or Dyes: Free from harsh chemicals, parabens, sulfates, and artificial dyes, this shampoo is perfect for babies with sensitive skin or those prone to allergies or irritation. Mild & Soothing Scent: The shampoo offers a light, calming fragrance that is not overpowering, leaving your baby’s hair smelling fresh and soft. Ideal for Daily Use: Suitable for regular use, this shampoo helps to keep your baby’s hair clean, soft, and manageable, making it perfect for everyday hair care. Usage: Apply a small amount of the shampoo to wet hair, lather gently, and massage into the scalp. Rinse thoroughly with water. Can be used daily or as needed to maintain your baby’s hair health and cleanliness. Packaging: 395ml bottle – the ideal size for daily use, providing enough product for regular bathing without frequent re-purchasing."