Blanket Lips With All-Day Hydration For A Petal-Soft Pout. The Proof Is In The Puddin' - Get Smoother, Firmer, Bouncier Lips In 1 Week Straight Up: Get People Talking About Ya Naturally Luscious Lips With This Next-Level Lip Care. This Plush, Pudding-Like Texture Coats Lips With Supercharged Moisture For A Smoother, Firmer, Plumper-Looking Pout.