Product Overview: Arm & Hammer Charcoal White Toothpaste Combines The Natural Whitening Power Of Activated Charcoal With The Gentle Effectiveness Of Baking Soda. It Is Specially Designed To Remove 100% More Surface Stains While Providing Low-Abrasion Cleaning For A Healthy, Bright Smile. Key Features: ‣ Activated Charcoal Whitening: Gently Removes Surface Stains For A Visibly Whiter Smile. ‣ Baking Soda Cleaning: Provides Deep Cleaning While Neutralizing Acids And Maintaining Low Abrasion. ‣ Fresh Mint Flavor: Keeps Breath Fresh And Teeth Feeling Clean.