AlfaParf Plex Rebuilder Permanent Hair Color in Extra Light Ash Blonde 10.1 is a professional-grade hair dye that combines coloring and hair repair technology. This innovative formula helps rebuild and strengthen hair bonds while delivering vibrant, long-lasting color results. Key features: • Professional salon-quality hair color • Contains Plex bond rebuilding technology • Extra light ash blonde shade (10.1) • Long-lasting color results • Helps strengthen hair during coloring process • Ammonia-free formula Part of Il Salone Milano's Legendary Collection, this permanent hair color features advanced Plex Rebuilder technology that works at a molecular level to protect and reinforce hair bonds during the coloring process. The ash tone helps neutralize unwanted warm/brassy tones while achieving an extra light blonde result. For best results, follow the mixing and application instructions carefully and perform a patch test 48 hours before use. Professional application is recommended for optimal results.