AlfaParf Il Salone Milano Plex Rebuilder Professional Hair Color in shade 7.7 Cinnamon Blonde is a permanent cream hair color that features innovative Plex technology to protect and restructure hair during the coloring process. This paraben and ethyl alcohol-free formula provides intense, long-lasting color while minimizing damage. Key features: • Professional permanent hair color cream • Contains Plex rebuilding technology • Free from parafins and ethyl alcohol • Reduces hair breakage up to -94% • Perfect white coverage • Intense and long-lasting color results • Restructures and protects hair during coloring Part of Il Salone Milano's Legendary Collection, this professional-grade hair color provides salon-quality results. The Plex Rebuilder technology works to maintain hair integrity during the chemical coloring process by restructuring and strengthening hair bonds. The rich cinnamon blonde shade 7.7 offers warm, dimensional color with excellent gray coverage. For best results, follow the instructions carefully and perform a patch test 48 hours before application.