All marketers lie 35635

A marketing book by Seth Godin that explores how successful marketing is built on storytelling rather than deception. The book examines the classic foundations of how marketing actually works and why authenticity is the best form of marketing. Key features: • Written by renowned marketing expert Seth Godin • Explores the relationship between storytelling and marketing • Discusses the importance of authenticity in marketing • Provides practical marketing principles and foundations • Available in Arabic translation • Published by Arab Scientific Publishers The book's provocative title 'All Marketers Are Liars' is actually crossed out and replaced with 'Tell Stories' - emphasizing the book's core message that effective marketing is about authentic storytelling rather than deception. The Arabic edition makes this key concept accessible to Arabic-speaking readers interested in modern marketing principles.