The Atlas Price Machine PL 1010-E is a professional price labeling device designed for retail and commercial use. This ergonomic handheld labeler features a durable construction with blue and gray housing, making it ideal for efficient price marking and product labeling tasks. Key features: • Ergonomic handheld design • Durable plastic and metal construction • Easy-to-load label mechanism • Clear print quality • Compatible with standard price labels • Comfortable grip handle The PL 1010-E model comes with a sleek two-tone design featuring blue and silver/gray colors. The device is engineered for smooth operation and consistent label application. Its compact size makes it portable and convenient for use in various retail environments. The labeler is designed to work with standard price labeling rolls for versatile pricing applications.