Aveeno Daily Moisturising Cream is a nourishing formula clinically proven to moisturize dry skin for 24 hours. Made with naturally active colloidal oatmeal, this cream helps restore the skin's natural barrier while providing long-lasting hydration for healthier-looking skin. This cream is suitable for daily use and is gentle enough for sensitive skin. The naturally active colloidal oatmeal formula works to help prevent and protect dry skin. For best results, apply liberally as often as needed, particularly after bathing, to lock in moisture.