Bourjois Push Up Volume Glamour Mascara in Black Serum is designed to create dramatic volume and lift for your lashes. The specially designed brush helps separate and coat each lash while the serum-enriched formula provides nourishment and care. Key features: • Volume-enhancing formula with black serum • Specially designed brush for separation and definition • Lifts and curls lashes • Long-lasting wear • Easy to apply and remove The mascara features a unique brush design with strategically placed bristles to capture and coat each lash from root to tip. The black serum formula helps condition lashes while providing intense color and volume. For best results, apply in a zigzag motion from the base of lashes to the tips.