"Gentle And Safe To Use Whenever Your Hair Needs Washing… Even Every Day. Apply A Coin Size Amount To Wet Hair And Massage Into A Lather. Rinse. Follow With Color Wow Security Conditioner And Style As Usual. The First Safe, Smart, Sulfate-Free Shampoo Made Without Any Typical Ingredients, Found In Most Shampoos, That Make Hair Dull Or Cause Thinning And Hair Loss."