"GHD's platinum+ styler is the SMART professional straightener that predicts the needs of your hair. With groundbreaking ultra-zone with predictive technology. This technology recognizes the amount of hair and adjusts to your styling speed so that optimal power is released. The temperature is measured 250x per second for a consistent optimum styling temperature of 185°C across the entire plate. This gives your hair a personalized styling with the ultimate result. ."