Irresistible

A fascinating exploration of how cuteness shapes our world and influences our psychology, written by Joshua Paul Dale. This book examines the science behind why we find things cute and how this evolutionary response has impacted culture, marketing, and society at large. Key features: • BBC Radio 4 Book of the Week selection • Explores the science of cuteness and its effects on human behavior • Features insights from psychology, neuroscience, and cultural studies • Written in an engaging, accessible style • Includes analysis of cultural phenomena and marketing strategies • Praised for unconventional and unexpected insights The book's cover features an iconic Japanese maneki-neko (lucky cat) figurine, symbolizing the global influence of cuteness across cultures. The author presents groundbreaking research and theories about how humans are wired to respond to cute things, from baby animals to consumer products. This book has received critical acclaim, with Justin Gregg describing it as 'an absolute treasure trove of unconventional and unexpected insight.' It offers both scholarly analysis and entertaining observations about why cuteness has become such a powerful force in modern society.