Johnson's Baby Shampoo is a gentle cleansing formula in a 500ml bottle, featuring the No More Tears® technology. This hypoallergenic and pH-balanced shampoo is specially formulated to cleanse baby's delicate scalp and fine hair while being as gentle on eyes as pure water. The shampoo is free from harsh ingredients including dyes, parabens, phthalates, sulphates, and alcohol. It creates a rich lather that rinses easily, leaving hair soft, shiny and manageable. The formula has been pediatrician and dermatologist tested for safety. For best results, wet baby's hair, apply a small amount, gently lather, rinse thoroughly, and follow with a Johnson's conditioner if desired.