L'Oreal Voluminous Paradise Primer is a white mascara primer designed to enhance lash volume and prepare lashes for mascara application. This 7.2ml primer features a specialized brush and conditioning formula to create fuller, more dramatic lashes. Key features: • White primer formula conditions and preps lashes • Specialized brush for even application • Enhances mascara performance and wear • Creates fuller, more voluminous lashes • Rose gold and white premium packaging The primer comes in an elegant white tube with rose gold accents and features a specially designed spiral brush for optimal application. Apply to clean, dry lashes before mascara application. The white formula helps build volume and length while protecting lashes. For best results, apply mascara while primer is still slightly wet.