Max Factor Lipfinity Velvet Matte Lipstick offers 24-hour lasting power with a luxurious velvet matte finish. This liquid lipstick delivers intense color payoff while maintaining a comfortable, lightweight feel on the lips. Key features: • 24-hour long-lasting wear • Velvet matte finish • Intense color pigmentation • Lightweight liquid formula • Precise applicator for easy application • Non-drying comfortable wear • Smudge-proof formula The lipstick comes in a sleek black tube with gold accents and features a specially designed doe-foot applicator for precise application. The shade 'Velvet Bear' is a warm nude-brown color with a sophisticated matte finish that's perfect for everyday wear. For best results, apply to clean, dry lips in thin layers, allowing each layer to set for maximum longevity.