Maxx Golden Beauty Hair Color in 7.1 Ash Blonde is a premium permanent hair dye that delivers sophisticated, cool-toned blonde results. The formula contains 24K gold-infused ingredients for enhanced color vibrancy and shine while providing complete gray coverage. Key features: • 24K gold-infused formula • Cool ash blonde shade (7.1) • Complete gray coverage • Long-lasting color results • Professional quality at home • Includes protective conditioning treatment The complete coloring kit includes developer cream, coloring cream, protective gloves, and after-color conditioning treatment. For best results, perform a patch test 48 hours before application. The formula is designed to work effectively on natural or color-treated hair. Processing time varies between 30-45 minutes depending on desired results and hair type. The ash tone helps neutralize unwanted warm or brassy tones.