NOW Solutions European Clay Powder is a 100% pure facial cleanser specifically formulated for most skin types. This 170g jar contains finely milled natural clay powder that helps purify and rejuvenate the skin through gentle cleansing and detoxification. Key features: • 100% pure natural clay powder • Suitable for most skin types • Acts as a gentle facial cleanser • Helps remove impurities and toxins • Non-GMO verified product • 170g jar packaging European clay powder can be mixed with water or other natural ingredients to create a purifying face mask. The clay helps absorb excess oil while gently exfoliating and cleansing the skin. For best results, apply the clay mask evenly to clean skin, let it dry for 5-10 minutes, then rinse thoroughly with warm water. Use 1-2 times per week as part of your skincare routine.