NOW European Clay Powder is a pure, natural facial cleanser suitable for most skin types. This 170g jar contains finely milled European clay that helps cleanse and purify the skin while being gentle enough for regular use. The product is NON-GMO Project Verified. Key features: • Pure, natural clay powder formula • Suitable for most skin types • Works as a facial cleanser • NON-GMO Project Verified • 170g/6 oz jar size European clay powder is known for its gentle yet effective cleansing properties. When mixed with water, it creates a smooth paste that helps draw out impurities from the skin while providing mild exfoliation. The powder format allows users to customize the consistency by adding their preferred amount of water or other liquid ingredients. The product comes from NOW Solutions, a trusted brand in natural personal care products.