NOW European Clay Powder is a natural, finely-milled clay powder used for facial masks and skin treatments. This 170g (6 fl oz) powder is composed of pure European clay known for its gentle cleansing and purifying properties. European clay powder, also known as green clay or French green clay, is valued in skincare for its ability to absorb excess oils and impurities. When mixed with water or other natural ingredients, it forms a smooth paste that can be applied as a facial mask. This product comes in NOW's standard packaging to maintain freshness and purity. As this is a personal care product, proper storage in a cool, dry place is recommended.