NOW Hyaluronic Acid Firming Serum is an ultra-concentrated gel formulated to boost skin's natural elastin levels while reducing the appearance of wrinkles and fine lines. This paraben-free serum contains hyaluronic acid that absorbs moisture to maintain skin's suppleness and youthful appearance. Key features: • Ultra-concentrated hyaluronic acid formula • Reduces appearance of fine lines naturally • Paraben-free • Rehydrates skin • Smoothes skin's surface • Protects fragile tissue The serum contains beneficial ingredients like aloe vera leaf juice, green tea extract, algae extract, and collagen to nourish and protect the skin. For best results, shake well before use and apply to cleansed and toned skin, focusing on areas with fine lines. Follow with moisturizer. Can be used morning and evening as part of your skincare routine.