NOW Hyaluronic Acid Firming Serum is an ultra-concentrated gel formula designed to boost skin's natural elastin levels while reducing the appearance of fine lines and wrinkles. This paraben-free serum contains hyaluronic acid that effectively absorbs moisture to maintain skin's suppleness and youthful appearance. Key features: • Ultra-concentrated hyaluronic acid gel • Naturally reduces appearance of fine lines • Paraben-free formula • Rehydrates skin • 30ml size • Contains natural ingredients The serum features a blend of beneficial ingredients including aloe vera, green tea extract, algae extract, and natural collagen. For best results, shake well before use and apply to cleansed and toned skin, focusing on areas with fine lines. Follow with a moisturizer. Can be used both morning and evening as part of your skincare routine.